Teva Footwear contacted us about filming a behind the scenes video during the making of The Imax film “Grand Canyon Adventure: River at Risk”. The content gathered would eventually be used for POP, commercials for Teva Mountain Games, a behind the scene sales meeting piece, and product videos. This video is the introduction to the 30 minute behind the scenes film made for Teva Footwear on the Grand Canyon. This is just one example of how compelling content can be distributed in multiple ways.
http://www.vimeo.com/10805150